Diploma of Marketing Communications BSB52415

Course Information

  • Program Code BSB52415
  • CRICOS Code 0100021
  • Study Mode Classroom Based | Salon Training
  • Course Duration 62 weeks
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Course Overview

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Skills Covered

  • Project Management
  • Marketing Mix
  • Media Planning
  • Social Media Management
  • e-Marketing
  • Communication Planning


Assessment methods may include:

  • Observation
  • Project Work / Written Report
  • Written Test

Units of competency

UnitUnit Description
BSBPMG522 Undertake project work
BSBMKG502 Establish and adjust the marketing mix
BSBMKG535 Devise a search engine optimisation strategy
BSBMKG537 Develop a social media engagement plan
BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG510 Plan e-marketing communications
BSBMKG523 Design and develop an integrated marketing communication plan



There are no prerequisites for this qualification

Qualification requirements

There are no entry requirements for this qualification. (As per BSB Business Services Training Package)

Entry requirements for students

  • An overall IELTS band 5.5 or equivalent and above
  • 18 years and above with a High School Certificate

Language Requirement

  • Student must demonstrate their competence in language, literacy and numeracy levels when enrolling into the course.


After achieving this qualification candidates may undertake:

a range of Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.


On completion, candidates will be competent to provide services as:

Office And Practice Managers


Tuition Fee $6,000.00
Learning Resources, Materials & Kits $150.00
Admission Fee $250.00
Total Course Fee $6,400.00


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